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The idiots behind this

Two guys who leftgood jobs fora village of 200 people

Our mums still think it's a phase. Our livers agree.

Elevator casual
Golden hour
Elevator water
We had lanyards and everything.
We had lanyards and everything.

01 — THE CORPORATE ERA

We wore ties. We're not proud of it.

Santi was in Singapore doing strategy consulting. Fancy title. Nice office. Got to watch companies spend millions on software their employees hated. Very educational.

Then he moved to Qatar where Juan was already working in infrastructure. Same corporate circus, different desert. Two 25-year-olds in meetings where everyone was 20 years older and the software was 20 years outdated.

At least the air conditioning was good.

We had lanyards and everything.
We had lanyards and everything.
2 AM. Marriott hotel. Peak startup glamour.
2 AM. Marriott hotel. Peak startup glamour.

02 — THE 2 AM SESSIONS

The worst part about corporate software? All of it.

Every day we watched the same movie: a company pays €50,000, waits 6 months, and gets an ERP that looks like it was designed in 2003 by someone who hates humanity.

So after work, every night, we’d open our laptops and start building the opposite. An ERP that anyone could create by just talking to it.

We called it Gufi. It’s what Santi called his dad as a kid. It was also his PlayStation gamertag. Not very corporate. That’s the point.

Companies were paying consultants a fortune to configure software that a 5-minute conversation with AI could build better. That felt broken. So we decided to fix it.

HQ, Caleruega. The cows are our board of directors.
HQ, Caleruega. The cows are our board of directors.

03 — THE VILLAGE

Population: 202. Wi-Fi: surprisingly good.

We quit. Both of us. Same week. Our families thought we’d lost it. They might be right.

Juan’s parents have a house in Caleruega — a village in Burgos, Spain. 200 people. One church. Zero distractions. The nearest bar is a 20-minute drive. Perfect.

Monday to Friday we work 20 hours a day. That’s not a typo and it’s not a flex. It’s what happens when two guys are competing against companies with 200 engineers and you actually believe in what you’re building.

HQ, Caleruega. The cows are our board of directors.
HQ, Caleruega. The cows are our board of directors.
Saturday. What ERP? Never heard of it.
Saturday. What ERP? Never heard of it.

04 — THE OTHER 2 DAYS

We close laptops like we close bottles.

Friday night: laptops shut. Shirts on. Whatever happens between Friday night and Sunday morning is strictly off the record.

We don’t believe in ‘hustle 24/7’ culture. We believe in going so hard during the week that you’ve earned the right to go equally hard on the weekend.

5 days of building. 2 days of damage. Repeat.

Behind the scenes

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Juan

Co-founder

Santi

Co-founder

Gufi

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