Product Owner is a widely used concept in project management. It refers to a methodology, artifact, or practice that helps teams plan, execute, and deliver work effectively. From software development to construction, product owner has become part of the standard vocabulary for anyone managing projects.

Project management tools like Jira, Asana, and Monday.com all implement product owner in their own way, each with different terminology and constraints. Teams often spend more time configuring these tools than actually managing projects, and switching between methodologies can mean switching platforms entirely.

Gufi lets you build project management systems that match your methodology — whether you use agile, waterfall, or a hybrid approach. Describe how your team works to the AI, and it creates a custom system that implements product owner exactly how you need it. No predefined templates, no forced workflows.