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What is Retargeting? — Business Software Glossary
Understand retargeting and how it applies to modern business software.
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An advertising strategy that shows ads to people who have previously visited your website or interacted with your brand.
Retargeting is a core concept in modern marketing. It describes a key strategy, metric, or practice that helps businesses reach their audience, generate leads, and drive growth. Understanding retargeting is essential for marketing teams looking to optimize their efforts and demonstrate ROI.
Marketing platforms like HubSpot, Mailchimp, and Google Analytics each handle retargeting differently, often locking capabilities behind premium tiers or requiring complex integrations to get a complete picture. Teams end up managing multiple tools just to execute their marketing strategy.
Gufi lets you build custom marketing management tools that track retargeting alongside everything else in your business. Instead of siloed marketing software, you get a unified platform where marketing data connects directly to sales, customer data, and revenue — giving you a complete view of how retargeting impacts your bottom line.
Frequently Asked Questions
Common questions about retargeting in business software.
Retargeting is a marketing concept that describes a strategy, metric, or practice used to reach audiences, generate leads, and grow revenue. It is a fundamental part of modern marketing operations.
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