Will my clients still be able to book online?

Yes, once your AI builds the booking screen for your services, staff and rules. Plan the switch: set up the booking screen and reminders in Gufi, try them with a few clients, then change the booking link on your website and profiles.

Can Gufi handle no-shows and late cancellations?

Yes. Tell your AI your policy, for example a reminder the day before, a fee recorded after a late cancellation or a class credit lost after a no-show, and it builds the automations and keeps the record on each client.

Can Gufi handle memberships, class packs and packages?

Yes. Your AI builds them as tables with your rules: sessions left on a pack, membership start and end dates, pauses, intro offers and credits shared between services. An automation can use up a credit with each booking and warn the client when a pack is running out.

Do I pay for each staff member or location?

No. Users are free in Gufi, so instructors, practitioners and front desk staff do not add seats. The company pays for the use of the platform, roles and permissions decide what each person can see, and staff use it from their phones as a mobile web app.

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Comparison

Gufi vs Fresha: Why Teams Are Switching to AI-Built Software

Compare Gufi and Fresha side by side. See why businesses choose AI-powered custom software over one-size-fits-all platforms.

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What is Fresha?

Fresha is booking and business software for salons, spas, barbers and wellness businesses, with a consumer marketplace where clients find and book appointments.

Feature Comparison

See how Gufi stacks up against Fresha.

Services, classes and memberships

Gufi: Tables for your services, class times, memberships and packages, with your own rules

Fresha: Membership and package options within the tool's settings

Online booking from day one

Gufi: Your AI builds the booking screen and its rules, so there is a first setup to do

Fresha: Fresha has a finished booking page and client flow ready to switch on

Payments at checkout

Gufi: Payments, packages and balances recorded in your own tables

Fresha: Fresha has payment processing built into booking and checkout

Reminders and no-shows

Gufi: Reminder emails, notifications and no-show rules as precise as your policy

Fresha: Standard reminders and cancellation policies with set options

Intake and consent forms

Gufi: Forms your AI builds, with answers saved on the client record

Fresha: Built-in intake forms with the field types the tool provides

Staff, rooms and commissions

Gufi: Staff hours, rooms, equipment and commissions related to each booking

Fresha: Staff tools within the features of your plan

Pricing

Gufi: Users are free, whatever your staff count. You pay for what you use

Fresha: Plans by staff, location or tier, with paid add-ons

Feature	Gufi	Fresha
Services, classes and memberships	Tables for your services, class times, memberships and packages, with your own rules	Membership and package options within the tool's settings
Online booking from day one	Your AI builds the booking screen and its rules, so there is a first setup to do	Fresha has a finished booking page and client flow ready to switch on
Payments at checkout	Payments, packages and balances recorded in your own tables	Fresha has payment processing built into booking and checkout
Reminders and no-shows	Reminder emails, notifications and no-show rules as precise as your policy	Standard reminders and cancellation policies with set options
Intake and consent forms	Forms your AI builds, with answers saved on the client record	Built-in intake forms with the field types the tool provides
Staff, rooms and commissions	Staff hours, rooms, equipment and commissions related to each booking	Staff tools within the features of your plan
Pricing	Users are free, whatever your staff count. You pay for what you use	Plans by staff, location or tier, with paid add-ons

Common Fresha Limitations

Issues that lead teams to explore alternatives.

Priced by staff, location or tier

Fresha plans are tied to the number of staff, calendars or locations, or to the features of each tier, and some tools come as paid add-ons. Adding a practitioner or a second location raises the bill.

Memberships and packages within its settings

Class packs, memberships with pauses, intro offers, family accounts or credits shared between services work in Fresha as far as its settings go. Rules outside them are tracked by hand.

No-show rules you cannot fine-tune

Reminders, late cancellation fees and no-show policies follow the options Fresha provides. When your policy depends on the service, the client's history or the package they bought, it is hard to set up.

Staff, rooms and stock in other files

Bookings live in Fresha, while staff hours, commissions, room and equipment use or retail stock end up in spreadsheets. Reports that join them are put together by hand.

The Gufi Advantage

AI-powered software creation that adapts to your exact needs.

AI-Powered Creation

Describe what you need in plain English. Our AI builds your complete software, with no coding required.

Ready in Minutes

Skip months of development. Get a fully functional system in under 30 minutes, ready to use.

Enterprise-Grade Security

Encryption at rest and in transit, EU data residency and audit logging. Your data stays yours.

Works Everywhere

Access your software from any device: desktop, tablet, or phone. Fully responsive out of the box.

Team Collaboration

Add team members with role-based permissions. Everyone sees exactly what they need.

Built-in Analytics

Dashboards, reports, and KPIs included. Make data-driven decisions without extra tools.

Integrations

Connect with your existing tools: Google Workspace, Slack, Zapier, and hundreds more.

Automations

Set up triggers, workflows, and scheduled tasks. Let your software work while you sleep.

Frequently Asked Questions

Questions about choosing between Gufi and Fresha.

Yes. Export clients, appointments, memberships and packages from Fresha as CSV or Excel files and import them into Gufi. Your AI creates the tables first and maps each column, including sessions left on packages and membership dates.