Catalog, orders, payments and shipping in one place. And a public storefront that looks like the ones below.

Your catalog goes out to Google Shopping on its own, and what you spend on Meta is measured against what you sell. No file exports by hand.

Someone buys for the first time and their welcome email lands with their code. You set it up once and it sends itself.
Marta makes Manchego cheese. Pedro films weddings. Both sell through a store built with Gufi, and neither video is about software: each one shows a trade.
Inside her dairy, from the milk to the parcel. She is in it.
One of his trailers. He is not in it: his work is.